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Global Strategy by BBC Worldwide

Global Strategy by BBC Worldwide

★★★★★ 5.0 99 reviews
$90.00
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$90.00
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Product details

Management number 213297921 Release Date 2026/04/12 List Price $36.00 Model Number 213297921
Category
  1. Toys & Games
  2. Games & Accessories
  3. Board Games

In early 2007, John Smith, BBC Worldwide's (BBC WW) CEO, was set to discuss global strategy with his senior team. BBC WW, the BBC's commercial wing, profited by distributing BBC content globally via magazines, TV, books, DVDs, audiobooks, merchandise, mobile content, downloads, and digital media. BBC WW's profits, returned to the BBC, had more than doubled since 2004.

Brand Harvard Business Review Press

Global Strategy by BBC Worldwide

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99 ratings | 41 reviews
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